ESU - Where Warriors Belong (microsite and video)
EAST STROUDSBURG - East Stroudsburg University has introduced new visual identity for its institutional and Warriors athletic logos, continuing a multi-year marketing and branding initiative.
The visual identity intends to reflect ESU's commitment to student success, be simple, uncluttered and memorable, provide a more unified look across all communications and perform on ever-expanding digital platforms.
East Stroudsburg teams have been identified as the Warriors since 1932, and the new athletics mark gives our Warriors an identity that is confident, bold and eager to champion the institution.
To support the new athletic logos, a new mascot has been developed and will be revealed on Tuesday, January 24 at 7 p.m. at Koehler Fieldhouse.
The mascot will embody ESU's vision of a Warrior, something we hope all of our students, faculty and staff aspire to: an ESU Warrior wants to take on the world, values community and works as part of a team.
The entire visual identity package, both institutional and athletic, has been crafted to embody the Mission, Vision and Values of East Stroudsburg University and enables us to represent the real ESU - bold, confident and aspirational - reminding us of our vision, uniting us, distinguishing us and helping us connect.
The process has been a collaborative, community effort, conducting focus groups, in-depth interviews and surveying thousands of campus constituents - students, parents, faculty, staff, alumni and community members.
The previous ESU institutional logo was first used in 1993 to mark the centennial of the university's founding, and the athletics logo was first used in 1996. Both were created long before the proliferation of the internet and digital media, and the new logos enable us to refresh the university brand presentation, function significantly better across all digital media platforms, and better aligning with what ESU is today and what ESU aspires to be tomorrow.
The institutional mark has been created to be distinctive to ESU in the crowded northeast collegiate georgraphy. The color representation reflects the outstanding campus community of students, faculty and staff, alumni and friends, while the banner shape reflects ESU's status as a leader in education. The new institutional logo is an updated, bold version of the current logo.
The athletics logos align with the institutional in shape, color and typography, presenting a unified ESU.
We hope you'll join us for the mascot unveiling and a "fashion show" of new Warriors gear on Tuesday, January 24 at 7 p.m. in Koehler Fieldhouse, and then join us for Warriors basketball the following evening (Wednesday, January 25 at 6 p.m.) as we continue to celebrate ESU's proud past and exciting future.
